exp-er — Strategy

Positioning, pricing and packaging for the retainers that pay for the orbit.

The problem

Ambitious teams don't need more developers — they need someone who stays.

  • One-off projects leave every stack undocumented
  • Client knowledge resets with every new hire
  • Maintenance becomes the emergency nobody owns

The offer

Digital infrastructure — designed, built and kept running.

  • One senior partner for the whole web stack
  • Maintenance as the base layer, not the afterthought
  • Compounding knowledge of each client's systems

The model

Three tiers — the wedge is maintenance, the upsell is ownership.

Tier What
Maintenance Monthly cycle: updates, fixes, monitoring
Maintenance + Build Cycle + one scoped build per quarter
Embedded Infra We own the whole stack end-to-end

The phases

  1. BLAQBUTTER cycle 1 — delivered. Retainer signed.
  2. warehouse47 Front 1 — static hero + event pages; converts to retainer #2.
  3. Pricing v3 — drafted once two live examples exist to price against.

The moat

Every maintenance cycle makes the next one cheaper and stickier.

  • Stack knowledge compounds per client
  • Switching away means losing the accumulated context
  • Referrals come from the reliability track record, not outreach

The ask

Two signed retainers running concurrently — the minimum viable agency shape.

  • Capacity: one operator. Two retainers is the ceiling.
  • Beyond that: hire, or scope-shrink — decided from data, not panic.