A T L A S
Tone
Customer / Brand·EXP-ER

roadmap

What · Why · For whom

Roadmap core doc for exp-er: the delivery sequence across retainers and pipeline.

Notes

  1. BLAQBUTTER maintenance cycle 1 — delivered. Cycle 2 scoped on the same pattern.
  2. warehouse47 Front 1 — static hero + event pages; converts to the second retainer.
  3. Retainer pricing v3 — drafted after two live examples to price against.
  • Next milestone: two signed retainers running concurrently — the minimum viable agency shape.

Timeline

  • [done] 2026-06 — Foundation — positioning settled, first retainer signed
  • [current] 2026-09 — Daily driver — two retainers running, pricing v3 drafted
  • [next] 2026-12 — Harden — hired help or tighter scope, decided from data