EXP-ER
What
Digital infrastructure agency — design, build and maintain web products for ambitious teams.
Why
Retainers beat one-offs: compounding knowledge of each client's stack, recurring revenue, and work that ships.
For whom
Founder-led businesses and studios that need reliable web infrastructure without hiring in-house.
What · Why · For whom
EXP-ER is the digital infrastructure agency: it designs, builds and keeps running the web products of founder-led teams. The bet is retainer-first — maintenance cycles and infrastructure ownership, not one-off projects. Clients get a senior team without hiring one; the agency gets compounding knowledge of every stack it touches.
Notes
- Retainer-first: maintenance cycles are the wedge, ownership of the stack is the upsell.
- BLAQBUTTER was the first signed maintenance cycle; warehouse47’s front-end is the second conversion in the pipeline.
- Positioning language: “digital infrastructure”, not “web studio”.
Involvement · Equity
Involvement — owner · operator
Task in focus
Strategy Audit & Price Planning
Timeline
2026-06
Foundation
positioning settled, first retainer signed
2026-09
Daily driver
two retainers running, pricing v3 drafted
2026-12
Harden
hired help or tighter scope, decided from data
Strategy
exp-er Strategy
Positioning, pricing and packaging for exp-er retainers — the agency's operating strategy.
Positioning, pricing and packaging for the retainers that pay for the orbit.
The log
- ○LinkedIn post — KRA/KPI frameworksocialpending
- ✓Retainer pricing v3 draftopsdone
- ✓Deliver BLAQBUTTER maintenance cycleopsdone
- ✓warehouse47 Front 1 build kickoffbuilddone
Socials
Next social task
LinkedIn post — KRA/KPI framework
resources
resources
Resources core doc for exp-er: the reused tooling that makes retainers compound.
Open document →team
team
Team core doc for exp-er: who touches engagements and how responsibilities split.
Open document →