Customer / Brand·EXP-ER
exp-er Strategy
Positioning, pricing and packaging for exp-er retainers — the agency's operating strategy.
exp-er — Strategy
Positioning, pricing and packaging for the retainers that pay for the orbit.
The problem
Ambitious teams don’t need more developers — they need someone who stays.
- One-off projects leave every stack undocumented
- Client knowledge resets with every new hire
- Maintenance becomes the emergency nobody owns
The offer
Digital infrastructure — designed, built and kept running.
- One senior partner for the whole web stack
- Maintenance as the base layer, not the afterthought
- Compounding knowledge of each client’s systems
The model
Three tiers — the wedge is maintenance, the upsell is ownership.
| Tier | What |
|---|---|
| Maintenance | Monthly cycle: updates, fixes, monitoring |
| Maintenance + Build | Cycle + one scoped build per quarter |
| Embedded Infra | We own the whole stack end-to-end |
The phases
- BLAQBUTTER cycle 1 — delivered. Retainer signed.
- warehouse47 Front 1 — static hero + event pages; converts to retainer #2.
- Pricing v3 — drafted once two live examples exist to price against.
The moat
Every maintenance cycle makes the next one cheaper and stickier.
- Stack knowledge compounds per client
- Switching away means losing the accumulated context
- Referrals come from the reliability track record, not outreach
The ask
Two signed retainers running concurrently — the minimum viable agency shape.
- Capacity: one operator. Two retainers is the ceiling.
- Beyond that: hire, or scope-shrink — decided from data, not panic.